The importance of simplicity
Simplicity is key when designing a great UI, actually i would pull it further by saying that simplicity and familiarity is key. And these two concepts can take you far in making your site look stylish and professional. But why is it so? Let’s walk through it.
Please stay!
The last thing you want is to lose a potential customer, and one way to prevent that is by not overwhelming them with unnecessary buttons and a cluttered UI. Think of it as guiding users gently by presenting the necessary information in a clear and intuitive manner, much like you would offer a carefully prepared meal rather than dumping a buffet on their plate.
Familiar Grounds
By leveraging their existing knowledge of UIs, you create a sense of familiarity that encourages users to stay on your site and increases the likelihood of converting them into customers. Keeping the UI simple also enhances its aesthetics. Choose a few colors that work well together and use them strategically throughout the site; this conveys that you have a well-thought-out design strategy.
A viritual identity
Just as your clothes reveal something about you, your website speaks volumes about your company. A well-designed site reflects professionalism and reliability, showcasing your brand's values and identity. It creates a strong first impression, influencing the trust and credibility you build with your audience.
Don’t reinvent the wheel
Many people are advised to “think outside the box,” which is excellent advice in many contexts. However, when it comes to web design, sticking to established norms is often more effective. How so? Let’s see why!
The user in focus
The evolution of UI design has led users to become used to certain element placements and layouts. Straying too far from these familiar patterns can frustrate users, causing them to leave your site because they can't easily find what they're looking for. Instead of reinventing the wheel, use established design patterns and make them your own.
Still yours
For example, you can use normal navigation menus and familiar icons but still make it your own by customizing these elements with your brand’s unique colors and fonts. This will help users quickly understand how to use your site and give them a sense of familiarity.